Why This Course Matters

Great marketing automation goes beyond tools — it requires understanding the why behind every journey. This program connects strategy with hands-on execution, ensuring you can build campaigns that perform and scale.

What You Will Learn

• Architect data models and master Data Extensions
• Design journeys that adapt to customer behavior
• Automate campaigns across email, mobile, and ads
• Leverage Einstein AI for smarter personalization
• Apply best practices across seven essential journey use cases

Course Curriculum

Section 1: Introduction to Strategic Martech & Salesforce Marketing Cloud

• Understanding Martech and business outcomes
• Why choose SFMC – pros, cons, and positioning
• Exploring Email, Mobile, Advertising, Web, and Analytics Studios
• Working with Content Builder, Journey Builder, and Einstein AI
• Pyramid of Martech – connecting vision to execution

Section 2: Data & Architecture

• Building data relevance and structure
• Understanding Data Extensions and Data Designer
• Data ingestion using SFTP and REST APIs
• Injecting data and contacts into Journeys
• Salesforce MC Connect – configuration and usage

Section 3: Personalization

• From segmentation to 1:1 communication
• Blueprints for customer-centric personalization
• Content Builder deep dive and hands-on block creation
• Real-world personalization strategies inspired by Amazon, Netflix, and Starbucks

Section 4: Automation

• Automation-first mindset and business strategy
• Designing event-based, data-driven, and transactional journeys
• Hands-on sessions in Journey Builder and Automation Studio
• End-to-end campaign orchestration demos

Section 5: AI Einstein

• Introduction and core philosophy of Einstein AI
• Engagement Scoring, Frequency, and Send Time Optimization
• Content Selection, Recommendations, and Copy Insights
• Data readiness, trust layer, and integration with Data Cloud
• Common pitfalls and how to avoid them

Section 6: 7 Essential SFMC Journeys

• Welcome with Double Opt-in
• Anniversary Campaigns
• Follow-up and Feedback Journeys
• Call to Action Campaigns
• Abandoned Cart Recovery
• Unsubscribe & Reduce Churn Flow
• Re-engagement Campaigns

Unlock Your Potential

Join Mastering Salesforce Marketing Cloud to move from learning the platform to mastering automation, data, and AI-driven marketing. Create journeys that inspire, convert, and scale with confidence.