In today’s dynamic business landscape, where every click, swipe, and interaction matters, customer experience reigns supreme. As a seasoned Oracle Eloqua consultant with over six years of hands-on experience across diverse industries, I embarked on a mission to demystify marketing automation and unveil its transformative power. The result? This comprehensive course, meticulously crafted to equip you with the skills and insights to navigate the realm of Eloqua with confidence.

Why This Course Matters

In an era where businesses compete on the holistic experience they provide, marketing automation has become the cornerstone of success. This course goes beyond technical proficiency to explore the art of crafting meaningful customer journeys and data-driven strategies.

What You'll Learn

• Understand the role of marketing automation in modern business.
• Master the tools and functionalities of Oracle Eloqua.
• Develop strategies to optimize customer engagement and personalized communication.
• Discover how to turn data into actionable insights and drive conversions.

Course Modules

Module 1: Eloqua Fundamentals

• Introduction to Eloqua and its role in modern marketing
• User interface and settings overview
• Exploring the Eloqua Marketplace

Module 2: Contacts & Data

• Managing contacts and custom objects
• Data ingestion and Salesforce integration
• Using REST APIs and SFTP for data transfer

Module 3: Assets & Components

• Creating compelling emails, forms, and landing pages
• Understanding the role of assets in Eloqua campaigns

Module 4: Subscription Management

• OPT-in and OPT-out processes
• Managing contact subscriptions and preferences

Module 5: Eloqua Segmentation

• Principles of segmentation
• Creating and using Eloqua segments

Module 6: Eloqua Orchestration

• Creating and managing simple and multi-step campaigns
• A/B testing and program orchestration

Module 7: Housekeeping & Lead Scoring

• Maintaining clean data with update and match rules
• Implementing effective lead scoring practices

Module 8: IP Warming

• Best practices for establishing a positive IP reputation
• Setting up SPF, DKIM, and DMARC

Module 9: Tips & Tricks

• Creating automatic campaigns (e.g., “Happy Birthday”)
• Enhancing data quality with Contacts Washing Machine
• Periodically updated lessons and real-life examples

Unlock Your Potential

Join the “Mastering Oracle Eloqua - Learning Journey” to transform data into insights, campaigns into conversions, and interactions into unforgettable experiences. Together, let’s unleash the power of Eloqua and elevate your marketing automation skills to the next level.

Are you ready to embark on this journey? Enroll today!