Description
In today’s dynamic business landscape, where every click, swipe, and interaction matters, customer experience reigns supreme. As a seasoned Oracle Eloqua consultant with over six years across diverse industries, I set out to demystify marketing automation and reveal its transformative power. The result is a comprehensive course that equips you to navigate Eloqua with confidence.
Why This Course Matters
Businesses now compete on the holistic experience they deliver. This course goes beyond mechanics to teach the craft of meaningful customer journeys and data-driven strategies.
What You Will Learn
- Understand the role of marketing automation in modern business
- Master the tools and workflows of Oracle Eloqua
- Design personalized communication to boost engagement
- Turn data into insights that drive conversions
Course Modules
Module 1: Eloqua Fundamentals
- Introduction and the platform’s place in modern marketing
- User interface and settings overview
- Exploring the Eloqua Marketplace
Module 2: Contacts and Data
- Managing contacts and custom objects
- Data ingestion and Salesforce integration
- Using REST APIs and SFTP for data transfer
Module 3: Assets and Components
- Creating emails, forms, and landing pages
- How assets power campaigns
Module 4: Subscription Management
- Opt in and opt out processes
- Managing preferences
Module 5: Eloqua Segmentation
- Principles of segmentation
- Creating and using Eloqua segments
Module 6: Eloqua Orchestration
- Simple and multi step campaigns
- A B testing and program orchestration
Module 7: Housekeeping and Lead Scoring
- Clean data with update and match rules
- Lead scoring that aligns with sales
Module 8: IP Warming
- Best practices for a trusted IP
- Setting up SPF, DKIM, and DMARC
Module 9: Tips and Tricks
- Automated campaigns like Happy Birthday
- Data quality with Contact Washing Machine
- Real examples updated over time
Unlock Your Potential
Join Mastering Oracle Eloqua — Learning Journey and turn data into insight, campaigns into conversions, and interactions into memorable experiences. Enroll today and elevate your marketing automation skills.