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Unlock the full potential of Salesforce Marketing Cloud in this hands-on, strategy-driven course built for marketers, consultants, and CRM professionals alike. Whether you're launching your first journey or optimizing a mature automation program, this course walks you through real-world use cases—from data modeling and segmentation to dynamic content, email design, Journey Builder, and triggered automations.
You’ll learn how to:
Design high-impact customer journeys
Leverage Data Extensions and Contact Builder effectively
Connect channels using Email Studio, Mobile, and Advertising tools
Automate campaigns with precision using Automation Studio
Use Einstein features for smarter decision-making
Led by seasoned practitioners, this course balances platform mastery with business outcomes—helping you build campaigns that don’t just look good but perform brilliantly.
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