Unlock the full potential of Salesforce Marketing Cloud in this hands-on, strategy-driven course built for marketers, consultants, and CRM professionals alike. Whether you're launching your first journey or optimizing a mature automation program, this course walks you through real-world use cases—from data modeling and segmentation to dynamic content, email design, Journey Builder, and triggered automations.

You’ll learn how to:

• Design high-impact customer journeys

• Leverage Data Extensions and Contact Builder effectively

• Connect channels using Email Studio, Mobile, and Advertising tools

• Automate campaigns with precision using Automation Studio

• Use Einstein features for smarter decision-making

Led by seasoned practitioners, this course balances platform mastery with business outcomes—helping you build campaigns that don’t just look good but perform brilliantly.